Building a music career on an online platform like Spotify can help you turn your passion into a global phenomenon!
What started as a bedroom studio may one day reach millions of ears worldwide- all thanks to these platforms.
But how do you go from being an unknown artist to a widely streamed sensation? If you are wondering the same, you are in the right place. This post highlights a few steps you can take to grow your audience online.
Optimize Your Spotify Profile
Your Spotify profile is the face of your music. You must make it stand out to potential listeners and followers.
- Write a professional bio that tells your story, explains your style, and helps you connect with the audience.
- Use images that represent your music and brand.
- Link your social media accounts so your fans can easily engage with you outside of Spotify as well.
A well-made profile will serve as the first step in helping you grow your presence. It gives you an opportunity to show who you are and what your music is about.
Be Consistent with Your Releases
Releasing new music consistently will help you keep your audience engaged.
Many artists drop an album once in a while and leave it at that. But if you want to boost your audience, regular releases are important. You can drop singles or even remixes- whatever works for the creative process.
You can also make a release schedule so your listeners stay excited as you remain visible, too. Moreover, Spotify too tends to reward consistent engagement with higher visibility.
Use Playlists to Boost Visibility
One great way to boost your streams is to get your music featured on popular playlists. These are a great way for you to get noticed as a new artist. But how to get on them?
- Pitch to Spotify playlists– submit your tracks via Spotify for Artists
- Create your own playlists to attract attention from followers or other playlist creators. Feature your own tracks as well to introduce your music to a wider audience.
- Feature other artists in your playlists to create opportunities for cross-promotion.
Engage with Your Following
Engagement is a vital aspect of growing your audience. It is not enough to release a track- you must connect with your listeners and show them the person behind the music, too.
For instance, you can share snippets from the creative process, like songwriting or recording sessions or even creating album art. People love to see the work that goes into making music
Also take time to interact on social media to keep your fans updated on new releases or any upcoming events. Respond to their messages, thank your followers, and acknowledge their support. This makes them feel valued and boosts loyalty.
If you are struggling to boost your engagement, consider buying Spotify followers to start your growth process.
There are services that offer a variety of growth packages designed to meet varying needs. It may not be a replacement for organic engagement, but it gives you the push you need to get noticed by other users and curators.
Promote Your Music
Do not rely on just one platform to promote your music. You can always cross-promote on other social media platforms, where you can share snippets and direct traffic from those sites to your Spotify profile. Also work with influencers or other artists to reach out to new audiences.
Another great way to promote your music is via music blogs and YouTube channels. You can submit your tracks for features and reviews. Try to place your music in as many places as you can, as it increases your prospects for greater reach.
Track Your Progress
Releasing your music and promoting it without tracking how you perform is like shooting arrows in the dark!
If you are trying to gain more traction on Spotify, Spotify for Artists is a great tool to begin with. It can help you track your performance and understand your audience.
- Monitor your metrics and keep track of your streams, listeners, and follower growth
- Derive audience insights to learn where your listeners are from and what they like
- Adjust your strategy based on data insights regarding your release schedule or promotional tactics.
This way, you can optimize your efforts and grow your fan base.
Final Thoughts
If you are starting out, one of the biggest challenges you may face while growing your audience is gaining social proof. One tactic you can consider is to buy Spotify followers to gain more credibility and encourage organic followers to check you out as well.
As Spotify and other music streaming platforms evolve with time, your music should too! So, if you want to keep up, continue experimenting with your music, visuals, and strategies. Your music is your brand, so embrace it and let it evolve with you!
