The lawsuit that shook NuMale Medical Center wasn’t just another legal battle—it was a turning point.
For years, the clinic marketed itself as a trusted provider of men’s health treatments, promising cutting-edge solutions for conditions like erectile dysfunction and hormone imbalances. But behind closed doors, some patients suffered life-altering consequences.
The first case against NuMale exposed a pattern of alleged fraud, misdiagnosis, and aggressive sales tactics disguised as medical care.
As the details of the lawsuit unraveled, disturbing claims surfaced—unnecessary treatments, misleading diagnoses, and a clinic culture that seemed to prioritize profits over patient well-being. The legal action taken against NuMale not only sought justice for the victims but also raised two questions:
- How many others had endured similar experiences?
- Do the victims know they have the right to file a lawsuit against NuMale?
This article takes a deep dive into the first case that pulled back the curtain on NuMale Medical Center’s alleged misconduct. From the patient’s initial visit to the shocking courtroom revelations, we’ll explore the legal and ethical ramifications that followed.
The Landmark Case That Exposed NuMale Medical Center
NuMale Medical Center came under intense legal scrutiny following a lawsuit that exposed its unethical medical practices. The case, which resulted in a record-breaking $412 million judgment, was the first major legal challenge that paved the way for additional claims against the clinic.
At the center of this lawsuit was a 66-year-old patient who suffered irreversible harm due to NuMale’s misdiagnosis and inappropriate treatments. This case not only highlighted the dangers of unethical medical practices but also set a precedent for holding negligent healthcare providers accountable.
The Patient’s Experience at NuMale Medical Center
In 2017, a New Mexico resident sought medical advice from NuMale Medical Center, hoping to address symptoms of fatigue and unexplained weight loss. However, instead of conducting thorough diagnostic tests to identify the root cause of his symptoms, NuMale’s medical staff quickly diagnosed him with erectile dysfunction (ED). The patient was then pressured into undergoing a series of invasive and unnecessary penile injections.
According to court documents, the patient was never properly informed of alternative treatment options or the risks associated with the procedures. Instead, NuMale allegedly used fear tactics, warning the patient that his condition would worsen if he did not proceed with the recommended treatment immediately. As a result, he endured multiple injections that ultimately led to severe and permanent complications, including penile fibrosis and impotence.
Legal Basis for the Lawsuit
The lawsuit, officially filed on November 16, 2020, in the Albuquerque District Court, accused NuMale Medical Center of:
- Medical negligence – Failing to provide appropriate medical care and conducting unnecessary procedures.
- Fraud – Deliberately misleading the patient regarding his diagnosis and treatment options.
- Unfair business practices – Engaging in deceptive tactics to pressure patients into unnecessary treatments.
The plaintiff’s legal team argued that NuMale violated the New Mexico Unfair Practices Act (NMSA 1978, § 57-12-1 et seq.), which prohibits deceptive business practices that mislead consumers. Additionally, the case referenced violations of medical malpractice laws, emphasizing that NuMale breached its duty of care by providing treatment without proper medical justification.
A critical component of the case was the argument that NuMale engaged in fraudulent misrepresentation. Under New Mexico law, fraudulent misrepresentation occurs when a healthcare provider knowingly provides false or misleading information that causes harm to the patient. The plaintiff’s attorneys successfully demonstrated that NuMale’s staff intentionally misled the patient about his condition and the necessity of treatment, prioritizing financial gain over patient health.
The Jury’s Verdict and the $412 Million Award
After reviewing extensive evidence, including expert medical testimony and patient records, the jury found NuMale Medical Center guilty of gross medical negligence and fraudulent conduct. The verdict included $37 million in compensatory damages for the patient’s medical expenses, pain, and suffering, and $375 million in punitive damages aimed at deterring similar misconduct in the future. This unprecedented sum set a national record for medical malpractice cases, emphasizing the severity of NuMale’s actions.
Implications of the Case
The first lawsuit against NuMale Medical Center set a legal precedent for additional victims to come forward. It underscored the importance of medical ethics and patient rights, sending a clear message that deceptive medical practices will not go unpunished. Furthermore, the case highlighted the need for stricter regulations in the men’s health industry to prevent clinics from exploiting vulnerable patients.
For individuals who suspect they have been harmed by NuMale’s treatments, this landmark case serves as both a cautionary tale and a call to action. Legal experts encourage other victims to pursue justice, ensuring that medical providers are held accountable for their actions.
